A useful FAQ section helps a prospective customer make a decision. It should explain something that is not already obvious from the rest of the page. Start with the questions people ask before buying, during onboarding and when a project changes.
Collect those questions from your own conversations. Remove personal information before turning a customer’s situation into an example.
Answer the question in the first sentence
Consider the question, ‘Can you redesign my existing website?’ A vague answer says, ‘We offer innovative solutions for every need.’ A clearer sample answer is, ‘We can review your existing site and discuss which pages, content and features should be retained before recommending a redesign.’
That example states the process without promising an outcome before the site has been reviewed.
Replace blanket promises with useful conditions
For ‘How long will it take?’, avoid an invented universal deadline. A useful answer identifies the factors: page count, content readiness, integrations and feedback. Explain when the customer receives a project schedule.
For ‘Is hosting included?’, answer according to the specific offer. If plans differ, link to the comparison and tell the reader which written proposal controls their project. Do not make a broad claim that contradicts your pricing page.
Keep each answer connected to the service
A short FAQ about an estimate should lead naturally to the estimate process. A maintenance question can point to the maintenance service. Link where the destination adds detail rather than sending every answer to the same contact form.
Avoid adding unrelated questions solely to repeat a phrase you want to rank for. Read the section aloud: would these answers help someone decide what to do?
Use this editing test
For each FAQ, check five things: the question is real, the opening sentence answers it, the conditions are accurate, the answer does not duplicate another section, and the next step is clear.
Assign someone to review the answers when your offer changes. Outdated pricing, timelines or support terms can make an otherwise polished page confusing. A small set of dependable answers is easier to maintain than a long collection of generic ones.
Explore JLG’s SEO services or request a website review to discuss priorities for your business.
